Marketing Committee

Marketing Committee

The Green Building Council of Australia (GBCA) Marketing Committee provides marketing advice, expertise and support to the GBCA Board and Executive.

The Marketing Committee volunteers represent each of GBCA's industry categories, and must adhere to the Marketing Committee Charter. The Committee's main objectives are to:

• Raise the profile and promoting the achievements of the GBCA
• Develop programs to attract new members and retain existing members
• Create and implement marketing strategies to support GBCA activities and projects
• Promote green building initiatives.

To achieve these objectives, the Marketing Committee undertakes specific activities in a number of key areas, and:

• Collaborates with other GBCA committees
• Develops an annual marketing plan;
• Designs, monitors and updates GBCA communication materials
• Undertakes public relations activities
• Organises events, seminars and conferences
• Secures sponsors for events, seminars, conferences and the rating tools
• Improves member benefits
• Analyses membership data
• Seeks feedback from members and stakeholders.

Find out how you can join the Marketing Committee and support GBCA's green building evolution.