Marketing Committee

The Green Building Council of Australia (GBCA) Marketing Committee was established to provide marketing advice, expertise and support to the GBCA Board and Executive.

The Marketing Committee's main objectives include:

• Raising the profile and promoting the achievements of the GBCA;
• Developing programs to attract new members and retain existing members;
• Creating and implementing marketing strategies to support GBCA activities and projects;
• Promoting green building initiatives.

In order to achieve these objectives, the Marketing Committee undertakes specific activities in the following areas:

• Collaboration with other GBCA committees;
• Annual marketing plan;
• Develop, monitor and update GBCA communication materials;
• Undertake public relations activities;
• Organise events, seminars and conferences;
• Secure sponsors for events, seminars, conferences and the rating tools;
• Improve member benefits;
• Analyse membership data;
• Seek feedback from members and stakeholders.

Download the Marketing Committee charter.