Business Benefits - Competitive advantage

Competitive advantage

By building green, you can differentiate your project in an increasingly crowded marketplace. The Green Building Market Report (2008) revealed that one of the main triggers for committing to green building was the competitive advantage of green projects - with almost half of the respondents nominating it a key driver for going green.

The Bond University Mirvac School of Sustainable Development in Queensland, for instance, has identified a number of significant benefits of its green credentials, including attracting international students and developing research partnerships with other prestigious universities around the world. These benefits, alongside the environmental ones, have resulted in a sustainable financial return on their investment.

Back to overview