Marketing a REGISTERED Green Star Project

Before you receive your Green Star Certification, there are a number of rules to be aware of. The Green Building Council of Australia is the owner of Green Star, which is a registered trade mark. Green Star is widely recognised across Australia as an indication of buildings that have been certified by the GBCA to satisfy certain criteria. By using the Registered Trade Mark without having obtained that certification, consumers are in the GBCA's view likely to be misled or deceived by falsely believing that the project has achieved such certification.

The Green Building Council recognises the need to communicate that projects are aiming to achieve a Green Star certification and have created new rules regarding this.

RULE ONE

If a project IS registered with the Green Building Council of Australia it can state (prior to receiving official certification): "Registered for a Green Star - [Office Design, Office As Built, Office Interiors, Healthcare, Education, Shopping Centre Design etc] rating."

RULE TWO

If a project is NOT registered with the Green Building Council of Australia it cannot make any statements referring to Green Star and all claims will be viewed as trade mark infringements.

If the Green Building Council is alerted to any infringements against the copyright of Green Star it will issue a formal legal letter instructing the organisation to take immediate action to rectify the situation.

Please note that we do not allow you to make statements pertaining to the level of Green Star (eg 4, 5 or 6 Star) as this may not be achieved at final certification. Please also note that these statements exclude confidential documents such as tenders but only pertain to marketing and communication materials including:

• advertising billboards or similar;
• press releases, newsletters (external and internal) and articles in publications;
• print, radio and TV advertising;
• websites, direct email campaigns and on-line advertising;
• flyers, pamphlets, posters or similar;
• invitations to seminars, launch parties or similar;
• interviews and presentation materials.

Click here to download the Green Star Marketing Pack

If you wish to further discuss the marketing opportunities available, or require any information, please contact:

Emma Piper
National Marketing & Communications Manager
emma.piper@gbca.org.au
Ph: 02 8252 8222