Business Benefits - Enhanced marketability
The owners of Australia's first Green Star certified project at 8 Brindabella Circuit in Canberra say they could not put a financial figure on the amount of free publicity they have received from their green building, both through their Green Star certification and their subsequent environmental awards. In fact, the owners have needed to completely rethink their marketing strategy, as they now have a waiting list of prospective tenants.
Find out how you can market your Green Star certified project.
In This Section
- Business Benefits - ProductivityWed 20 May 2009
- Business Benefits - Reduced liability and riskWed 20 May 2009
- Business Benefits - A healthier place to live and workWed 20 May 2009
- Business Benefits - Demonstration of Corporate Social ResponsibilityWed 20 May 2009
- Business Benefits - Future proofed assetsWed 20 May 2009
- Business Benefits - Competitive advantageWed 20 May 2009
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Sections
Green Star overview
Rating tools
Certification
Green Star - Communities
Green Star - Performance
Green Star - Interiors
Green Star Project Directory
Green building case studies
Technical Clarifications & CIR Rulings
Stakeholder engagement & feedback
Materials Category
Marketing a Green Star Project
