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Module: The Language of Sustainability

 

Title: The Language of Sustainability
Section: 
Green Building Day 2015
CPD Points: 1 Green Star point
Duration: 35:56
Member Price: $39
Non-Member Price: $59

Overview

What are the right words to sell sustainability? Take a crash course on triggering change in consumer behaviour. 

SPEAKERS:
Cecille Weldon, Liveability Real Estate, LJ Hooker
Jenine Cranston, Senior Director, CBRE
Ric Navarro, Communications Director, NDY

LEARNING OUTCOMES:

  • How to sell/communicate “green” – what people are asking for, how you sell it and how you create a point of difference
  • The new language around sustainability and the right words to use

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